Digital Marketing Executive in Bhubaneswar, Orissa

Digital Marketing Executive
If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing
Executive to develop, implement, track and optimize our digital marketing campaigns across all digital
channels.
Responsibilities:
• Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising
Campaigns
• Design, build and maintain our social media presence
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and
Customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where
Appropriate
Requirements:
• BS/MS/BMM/BMS/BBA - Marketing degree in marketing or a related field
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media
And/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage,
Inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, Web Trends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Ad words campaigns
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement